DROPPING SOON
THE SNAPBACK
REINVENTED
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BEFORE / AFTER

PATENTED REINVENTION

Generic straps with exposed connectors haven't changed in 70 years- until now.

Before
After

The New Way to Adjust

Our headwear features a multi-patented snap system that maintains adjustability while concealing its connections within bold, sculpted strap designs.

Before
After
Flip the Norm

Choose Your Vibe

REVEALED AT LAUNCH
▼ SELECT STRAP DESIGN

REVEALED AT LAUNCH
▼ SELECT STRAP DESIGN

REVEALED AT LAUNCH
▼ SELECT STRAP DESIGN

REVEALED AT LAUNCH
▼ SELECT STRAP DESIGN

Opposite by Design. Following never led anywhere new.
THE
STREETS DON'T FORGET.
Built from where it came from. Worn for what’s next.
NOT LINKEDIN. LINKED UP.
Not for everyone. Exactly the point.
Where function becomes form.
Clarity in the chaos.
BLEND IN NOWHERE.
What defines you starts with your roots.
Not luck. Instinct.
NOT A PHASE. A PERMANENT STATE.
Flip the Norm. Forward thinking starts in reverse.
NO BLANK WALLS. NO BLANK CAPS.
SANTA CRUZ ORIGIN

THE BACK IS
THE NEW FRONT

The Snapback was defined by skate, surf, and hip-hop — becoming a symbol of counterculture. But the back never caught up- the generic straps with exposed holes went unchanged for 70+ years... until now.

I rebuilt it with a patented system that transforms the adjustment into something that deserves to be seen. Not to replace the culture. To amplify it, to evolve it.

–EMIL SANDMAN

FOUNDER

Signature
OBVRS CO.
EARLY ACCESS
EARLY ACCESS
EARLY ACCESS
EARLY ACCESS
EARLY ACCESS
EARLY ACCESS